Branding - A Key Secret for a Successful Business

Branding

Do you have an established business or going to launch a new one? It is very much important to promote your business, products or services along with manufacturing useful products or giving a good service to the customer. By good product or service you can satisfy the existing customer but if you want to flourish your business by attracting new customers it is very much important to promote your business. “Branding” is a big name in the field of business promotion whether it is online or off line.

Before starting the branding of your business you must know the exact definition and importance of branding. A Brand is a name, term, design, symbol that distinguishes your product or service from your competitor’s one. “Branding” is a process of converting your product or service as a brand. Branding is a part of business marketing and it is a long term process. A classic example of branding is “Live Stock Branding”. It was adapted to distinguish one person’s cattle from another by means of a distinctive symbol burned into the animal’s skin with a hot burning iron. Branding has a huge significance in business marketing and promotions. Few important utilities of branding are listed below...

• Branding is used for the advertising of business, products or services
• It generate awareness for a new product or service
• It spread a startup business to the potential customers
• It makes an existing product or service more popular
• Branding helps to keep the good online reputation of a business in market

History of Branding: The word “Brand” comes from an old word called “brandr” that means “to burn”. In the Vedic Period the branding concept was flourished in India. In the Vedic period a herbal paste discovered by a vedic rishi named as” Chyawan” was used for good health. In the modern age it is become a brand called” Chaywanprash” a very renowned health product in India. The concept of trademark is coming from the historical period.

Concept of Branding: The main utility of branding is not only growth in the sales graph of a product or service but also to increase its awareness. If we able to rich our product to the maximum number of people then the probability of increasing sales of that particular product will definitely increase. Suppose a company has a multiple number of products but due to some reason only few products are getting good amount of sale. In that case that company has to run an extensive branding for those products which does not getting good amount of sales.

What is brand awareness?

It is not only important generate a brand but also to make awareness of that branding. The process of spreading a brand among the maximum number of people is call brand awareness.

Brand Elements: Following are some elements which are used for branding

• Name: A word or group of words used to identify a particular company, product or service
• Logo: A logo of a company can be used as a brand
• Tagline: A catchy tagline can be used as a brand
• Graphics: A specific graphics can be a brand
• Color: A particular color as a brand
• Sound: A unique tune or set of notes can be used as a brand
• Customer Relation Management is a very vital branding element.

Process of Branding: Branding is a vast and time consuming process. The entire process can be divided into two parts on is online branding and another is off line.

On Line Branding: This is the age of internet and websites. For this reason websites are very good media for online branding. Now a days maximum marketers use different websites for the branding of their products and services. Whenever we are visiting any website we can see the banners, different display ads of different company products and services. These ads attract the attention of the users and increase the awareness of that product or services.

In today’s time we can search and find anything in “Google”. We can define this as search engine but instead using the term “search engine” we are the term “Google” because “Google” is itself a brand. Whenever we are searching anything in Google we can find text ads on the Google SERP page.

In today’s world our life is incomplete without social media. We all participate and share all the memorable moments of our life in different social media websites. If we think about social media the name which comes first is “Facebook”. Again facebook is a brand name for social media. Beside facebook there are many social media websites like Twitter, LinkedIn, and YouTube etc.

How Social Media Websites are used for Branding?

We spend a good amount of time in a day with different social media websites. These social media websites have become an intimate part of our life. Now a days all small, medium or large business owners use these social media websites for the branding of their business. They use to make their official page in these websites and update about their products, services, new releases in these social media websites so that it can rich maximum number of people. In Twitter we can tweet about the updated products or services.

Advertising in different social media pages also help in branding a lot. The marketers and the business owners are giving ads in social media websites like face book, LinkedIn, You Tube etc. They give adds in different face book pages according the location, age, demography etc so that the add can rich to maximum potential customers and branding can happen properly. Youtube is a video sharing website. Here companies can run the video adds of the products and services.

What is Email Marketing?

In today’s world email is a very important tool for communication. We all use different email platform throughout the day. Even we can do emailing through our mobile phone from any places. Due to this huge use of email many organizations are doing the branding of their products and services through email. The marketing through email is known as email marketing. For email marketing we required a landing page template with the all information’s of the business and services. Then this page is send to different preexisting customers through email. These promotional emails are known as ”newsletters”.

Off Line Branding: Off Line branding is the process of branding without internet. This includes manual branding by general discussion, a eye cache tagline, distributing booklets with the short description of products and services.

Evolution and Adaptation of SEO

Search Engine are a special kind of website by which we can search anything by using a particular keyword or keyword phrase. Search Engine Optimization is a technique of make a website SEO friendly that is if someone search with a keyword then he or she will find the website in the top pages of search engine. Some of the main search engines are Google, Yahoo, MSN etc.

Though there are many search engines in the world of internet Google is most famous out of them. The age of Google in this field of search engine is all most 15 years. From the very initial time of their origin Google is doing different experiments to give better user friendly search results. For this Google have set a rule book for Search Engine Optimizers. This rule book is known as Google algorithm. Google time to time change the basic structure of its algorithm. To get better search result and make it SEO friendly we have to follow the algorithm of Google. Some of major Google updates are Panda, Caffeine, Penguin and last but not the least Hummingbird. A brief idea about these updates are given below

Panda Update: Panda is a algorithm changes of Google that mainly fight against the spamming and low quality website. This Panda update was first released in February 2011. The main theme of this update is to give low rank to low quality websites and high quality to high quality website. This update gives a surge to the new websites and social networking websites and show anger to that website which contain excessive amount of ads. This update affects the 12% of websites. Though Panada first release in February 2011 it become in action widely from April 2011.

Google Panda

How webmasters come to know about this Panda updates?
Ans:- The webmasters noticed that the keywords which were in good rank few days ago become out of search suddenly. There was a sudden fall in the graph of Google Analytics that is the visitors become low.

How Panda update works?
Ans:- The panda update of Google works against spamming, duplicate and promotional content. The main slogan of this update is “content is king”. Panda update always give good search results to those websites which have unique and relevant content and whose content get changes frequently. Panda hates circulating a single article or blog in different article or blog syndicating websites.

Following is a brief check list for success against panda update

• Unique website content
• Relevant content
• Contents for both the user and search engines
• No keyword staffing
• No clocking or door way pages
• No hidden text

Google Penguin

Penguin Update: "Google Penguin” update is change in Google algorithm that affected science April 2012. This algorithm fights against “over Optimization” and “Black hat SEO “process. This update penalize those websites which violets “Google Webmaster Guideline”. In this algorithm Google also give importance to social media websites beside normal organic SEO. The main features of Penguin updates are as follows

• No “Over Optimization” that is the excessive use of keyword reach anchor text in the content.
• No keyword staffing
• No doorway pages
• No permanent 301 redirects
• Avoid unnecessary back links from link firms to increase the page rank. In single word the “page rank” concept is no longer useful for SEO
• No link exchange or reciprocal links
• Share all the contents in social media websites
• Practice guest blogging

 

Google Hummingbird

Hummingbird Update: The latest update of Google is “Hummingbird”. This update is launched in October 2013. As we all know this is the age of smart phones, tabs, ipads etc so people have started searching through these mobile devices. Due to this reason the keywords have become” conversational “and” highly descriptive”. This algorithm has become extraordinarily social and conversation basis. The main features of humming bird update are

• Regular up gradation of contents
• Conversation based keywords and contents
• Long tail keywords
• Social Media Optimizations

Though these Google updates have been launched in different times they always work parallel so their effects will always be there. Beside these major Google updates there are many other small algorithm updates and different versions of these major updates. By these above changes in algorithm the Search Engine have been evolutes and adapted.

“Cloud Computing “– A Big Name in Internet Business

This is the age of technology. With the help of modern technology we can do many hard work very fast and easy way. Internet is a very important part of human life now days. We take the help of internet in both our personal and corporate life. With the help of internet we can access lots of information’s from any part of the world in a very fast way.

As the technology become much more advanced the internet also become very much advanced. In the field of internet the most important term is “Server”. A server is a place where we can store and access a huge amount of data through internet. In the ultra-modern age of internet a very use full term is “cloud computing”. In simple term “cloud computing” can be define as storage and access data and programs through internet which are stored in the hard drive of local computer. We can explain it by a simple example- as we store different data and programs in the hard drive of our computer and can access it directly or through Local Area Network (LAN) connection. In cloud computing we can access the data of our local hard drive through internet in a very fast way and from any corner of the world.

Cloud Computing

It may be a big question in the mind of many people that how this cloud computing system works? The answer is that there is much software to run this cloud computing system. A brief idea about some cloud computing software are given below

• Software-as-a-Service (SaaS): In this system a business subscribe to this application and can access the data through internet.


• Platform –as-a-Service (Paas): Here a business can create its own custom application for use by all in the company.




• Infrastructure-as-a-Service (IaaS): Here some famous websites like Google, Microsoft, and Amazon provides a readymade infrastructure which can be rented by other companies.

Following are some examples of cloud service providers and cloud Drive

• Google Drive: It is a cloud computing service provided by the Google. Here we can store a huge amount of data and access it any time online. We can access this drive not only from the PC but also from the tablet, ipad and smart phones


• Apple icloud: Apple’s cloud service is primarily used for storage and synchronizes all the data like mail, contact, calendar etc. I cloud also stores media files.


• Amazon Cloud Drive: Storage at the big retailer is mainly for music preferably MP3s that we purchase from Amazon.

Advantages of Cloud Computing: Following are the advantage of cloud computing

• By cloud computing system we can access the data and programs stored in the local hard drive through internet any time anywhere.


• It makes the server fast and time consuming.


• This makes the documents sharable that is the documents can be access by more than one user.

Search Engine Optimization – A Continuous Process

Search Engine Optimization is nowadays becoming the most difficult term to understand. People are confused about all the new updates and their effects. Even I’m one of them. Whenever I hear about all the recent updates along with the actions of panda and penguin I stare completely blank at them. The major thing I need is a proper guide what is exactly this search engine stand for. For me Google, Yahoo and Bing are all search engines; a place where I can find answers to most my questions. A place to keep myself updated. But my question is not about the definition of these search engines but it is majorly about what exactly Search Engine Optimization stands for and who could guide me through this. After a long time of investigation like a detective I have finally found out that Search Engine Optimization is a form of marathon, and it is not a sprint or a race. The only option for you reaching the finish line is to keep yourself in proper shape. Just like a marathon have various rules and regulations to follow, similarly to make yourself rank in the search results there are certain things you must follow.

SEO a Time Taking but a Sure Success for Your Business

The willingness to change: The SEO services and the programs of the search engines guides you through all the work that you have to do to make your website ranked. But the implementation requires a proper understanding from your side. What you need is a guide to your SEO services It is not that your website is not getting ranked; it is majorly that it needs special techniques to get ranked.

Honest outreach: If you are looking to get higher rankings on Google, then you should not torpedo your optimization efforts by doing such things with your website, which you should not do or which you like but are not recommended by the SEO service.

The usage of right equipment: It has always been much easier to work if you have the access to right equipment. In a marathon if you want to run long distances, then you are always in requirement of running shoes. Similarly if you desire to get on Google's first result page, you are required to have a good domain name, a high-quality server, clean web pages and a top-notch SEO tool. Hence with all such tools it will be much easier to achieve good results.

Never play wrong: If you want to look fitter without working out, then you might take the help of pills or even other similar supplements. This works for a certain period of time but ultimately, the pills will make you sick and obliterate your body.

If you want to get quick results on search engine optimization, you may consider spam techniques that though promises immediate or very fast results, but will not ultimately work for your website. Google however always detects all the spam methods sooner or later thus making your website banned from the index. Hence to make your website rank well on various search engines you require the guidance of an expert. One such expert is The Design Boyz, who will help shape your website and get high rankings on Google and other search engines.

Which One to Choose – SEO or SMO?

Google has always been the traffic bellwether, and have incorporated various methods and modes to enable websites to maintain their ranking in the search engine. Google has in fact been seen to turn its inclination towards social media optimization over search engine optimization. Hence people today are more and more acting in favor of SMO rather than SEO.

Thus there are quite a few reasons owing to which people are turning towards SMO, they are:

1. Panda Update: The Google Panda Update has been the most significant change over the past five years. Its responsibility has been to make the search results game harder to play by the websites. Pages cannot be thin and the impact on content was tremendous, hence resulting in considerable traffic dropouts.
2. Post Rank Acquisitions: Google did acquire PostRank in the year of 2011, which is a social media based analytic company. It is responsible for measuring how much well liked your content is depending on the number of likes, tweets and links. Hence it can be said that social signals were always preferred by Google.
3. Google+ and Its Launches: Google has gradually recognized the threats of Facebook and definitely wants its users to be logged in all the time. Since Google is planning for more than 100 launches, they are thus advocating the social media optimization and its investments.
4. Blocking Keyword Data: Since Google is likely to increase its social platforms to a huge numbers there is a tendency that more number of people will now be logged in all the time. Hence it has ordered to block the keyword data from being displayed, owing to some security measures.

SEO vs SMO

 It is however not that SEO is dead but the difference lies in the thing that SMO is considered to be the most transformative agent in this decade. This is a period of smart phone and tablets; as a result social networking is done on a larger basis, hence social media optimization. But however one should not have this wrong idea that optimization at the social media platform is easy. It also requires readers/users/visitors to make the page attractive and hence achieve scale. Hence SMO though is not easy but is quite interesting and is gaining importance in the recent years.

Guest Blogging Versus Pay for Links

When writing down about SEO tactics I must say the first thing that strikes my mind is Guest Blogging. A term that is used pretty well these days, in the recent trend it has been like everyone is doing guest blogging as a necessary thing to get ranking in the Google search results. But my question is how does should one differentiate between authentic guest blogging and pay for link.

According to Matt Cutts, Google makes the distinction between Guest Blogging and Pay for Links in various methods. In fact there lies many fold differences, some of them are:

• Firstly, in all the Pay for Links method the posts are mainly off-top, without having any relevance between the blog and the article written for the blog.
• Secondly, these articles are posted in irrelevant blogs and however do not match the subject of the blog.
• Thirdly, these irrelevant blogs do drop in keywords in the author’s bio. In short they have keyword rich anchor text.

However in comparison to this is the original guest blog which have the following characteristics:

• Firstly, a relevant blog site to post his or her blog
• Secondly, an expert will be writing the blog
• Thirdly, having at some paragraph the details of the person writing the blog

However it can be concluded that any genuine guest blog will have an original and unique content with an apt blog to be posted. This entire process of guest blogging is rising in number and at the same time is decreasing in quality. However you must be sure that your blogging process should not become monotonous and hence decrease the quality of the content, since this is where the difference lies between the authentic and a duplicate one. Hence if anyone is continuously posting irrelevant content on blogs then this is not the correct method to build reputation for your website. To know more refer to the following video.

Android 4.4 Kitkat Invention - Reviewed By The Design Boyz

The most recent invention of Google is the introduction of Android 4.0 Ice Cream Sandwich, which was initially designed for tablets but has now being shifted to phones. Prior to this Google had launched no other mature operating system. Yes, there were certain modifications done on these applications but no invention as such. However one such re invents of design or core features is the Android 4.4 KitKat. This is a new trend that continues to ad up refinements, though not as good as is expected.

It has been a general trend that Google always introduces a new version of Android along side with a new Nexus device. However this time a new Nexus 5 has been developed, with the purest, least skinned version of Android, which includes more of Google’s entire ecosystem than ever before. This Android 4.4 KitKat version has thrown effect on almost all the aspects of mobile device.

As far as the design and presentation is concerned, then throughout the OS, Android with 4.4 KitKat version look cleaner and brighter. It now demonstrates more of a cleaner picture, thus eliminating the majority of the blue color that once defined Android’s look and feel. Google has now even switched its technique of handling the translucency throughout the OS, accordingly substituting the black overlays with a semi-transparent white base. The overall effect is that the OS now feels less robotic. With the update of Android with 4.4 KitKat Hangouts also gets a huge update. Finally assimilating both SMS and MMS with everything else that it is offered. Indeed, it substitutes the default Messaging app from the core of Android completely, yet you’ll be able to download a third-party SMS app and use that as an alternative.

Android 4.4

With Android 4.4 Kitkat, its uniqueness lies in its refine and polish nature. Beginning from the launcher to the apps, everything has a better approach and feeling. It can be considered that this is the best change in the Google system and the most revolutionized invention. This has resulted in the enhancement of the Android system in every possible manner. In fact it can be concluded that if one is investing in Google's ecosystem and services, the Android with 4.4 KitKat is simply the most strikingly good operating system.