When writing down about SEO tactics I must say the first thing that strikes my mind is Guest Blogging. A term that is used pretty well these days, in the recent trend it has been like everyone is doing guest blogging as a necessary thing to get ranking in the Google search results. But my question is how does should one differentiate between authentic guest blogging and pay for link.
According to Matt Cutts, Google makes the distinction between Guest Blogging and Pay for Links in various methods. In fact there lies many fold differences, some of them are:
- Firstly, in all the Pay for Links method the posts are mainly off-top, without having any relevance between the blog and the article written for the blog.
- Secondly, these articles are posted in irrelevant blogs and however do not match the subject of the blog.
- Thirdly, these irrelevant blogs do drop in keywords in the author’s bio. In short they have keyword rich anchor text.
However in comparison to this is the original guest blog which have the following characteristics:
- Firstly, a relevant blog site to post his or her blog
- Secondly, an expert will be writing the blog
- Thirdly, having at some paragraph the details of the person writing the blog
However it can be concluded that any genuine guest blog will have an original and unique content with an apt blog to be posted. This entire process of guest blogging is rising in number and at the same time is decreasing in quality. However you must be sure that your blogging process should not become monotonous and hence decrease the quality of the content, since this is where the difference lies between the authentic and a duplicate one. Hence if anyone is continuously posting irrelevant content on blogs then this is not the correct method to build reputation for your website. To know more refer to the following video.
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